Privacy Policy

Parallux respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your personal data when you visit our website, purchase tickets, attend one of our events, sign up to receive communications from us or otherwise interact with us.

1. Who We Are

Parallux is responsible for determining how and why your personal data is processed and is the data controller for the purposes of UK data protection law.

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

2. Personal Data We Collect

Depending on how you interact with us, we may collect and process the following information:

• your name;
• email address;
• telephone number;
• billing address, postal address and postcode;
• ticket booking and purchase information;
• information about events you are attending or have previously attended;
• correspondence and information you provide when contacting us;
• marketing and communication preferences;
• competition, promotion or survey responses;
• information reasonably required to assist with accessibility, customer service or event arrangements where you voluntarily provide it;
• IP address;
• browser type and version;
• device information;
• website usage and interaction data;
• cookie identifiers and information collected through similar technologies;
• referral sources and information about how you reached or interacted with our website; and
• other technical information collected when you use our website.

Payment information

Payments may be processed on our behalf by third-party payment providers or ticketing platforms. We do not ordinarily receive or store your full payment card details. Payment information is handled securely by the relevant payment provider.

3. How We Collect Your Personal Data

We may collect personal information directly from you when you:

• purchase or reserve tickets;
• register for or attend an event;
• join our mailing list;
• contact us by email, telephone, social media, website form or another method;
• enter a competition or promotion;
• complete a survey or provide feedback; or
• otherwise provide information to us.

We may also receive information automatically through our website using cookies, analytics tools and similar technologies.

In some circumstances we may receive information from third parties, including:

• ticketing providers;
• payment processors;
• venues and event partners;
• marketing and advertising platforms;
• analytics providers; and
• other organisations involved in providing our events or services.

4. How and Why We Use Your Personal Data

Under UK data protection law, we must have a lawful basis for processing your personal information. We may use your information for the following purposes.

Ticket purchases and event bookings

We process information required to:

• process and administer your booking;
• provide tickets;
• take or arrange payment;
• verify tickets and manage admission;
• communicate important information about your event; and
• deal with cancellations, refunds or booking queries.

Our lawful basis is generally performance of a contract, or taking steps at your request before entering into a contract.

Event administration and customer service

We may use your information to:

• respond to enquiries;
• provide customer support;
• manage your attendance;
• provide information regarding access, parking, opening times or other event arrangements;
• respond to complaints; and
• help ensure the safe and effective operation of an event.

Our lawful basis may be performance of a contract, legitimate interests, or where appropriate, compliance with a legal obligation. Our legitimate interests include operating our events effectively, assisting customers and protecting our business, staff, partners and visitors.

Important service communications

We may contact ticket holders with information that is necessary in relation to their booking or event, including changes to timings, cancellations, safety information, access information or other significant updates.

These communications are service messages and are not necessarily marketing communications.

Our lawful basis is generally performance of a contract and/or our legitimate interests in operating our events effectively.

Marketing

Where permitted by law, we may use your information to send you news, offers, event announcements and other marketing communications that we believe may be of interest to you.

Depending on the circumstances, our lawful basis may be consent or legitimate interests, subject to the requirements of applicable electronic marketing laws.

Where we rely on consent, you can withdraw your consent at any time. Every electronic marketing message we send will provide an appropriate way to unsubscribe or change your preferences.

Improving our website, events and services

We may analyse how visitors use our website and how customers interact with our services in order to:

• improve our website;
• understand customer behaviour;
• measure the performance of marketing campaigns;
• improve future events; and
• identify technical or operational issues.

Depending upon the activity and technology involved, our lawful basis may be legitimate interests or consent. Where consent is required for cookies or similar technologies, those technologies will not be used until the appropriate consent has been obtained.

Legal, security and fraud prevention

We may use personal information where necessary to:

• prevent or investigate fraud;
• establish, exercise or defend legal claims;
• comply with applicable laws;
• respond to requests from regulators or law enforcement agencies; and
• protect the security of our website, events, customers, employees and business.

Our lawful basis may be legal obligation or legitimate interests.

5. Marketing Communications

You can unsubscribe from our marketing communications at any time by:

• using the unsubscribe link contained within a marketing email; or
• contacting us using the details set out in this Privacy Policy.

Unsubscribing from marketing will not prevent us from sending you essential communications relating to an existing booking or transaction.

We may retain limited information about people who have opted out of marketing so that we can respect their preference and avoid inadvertently contacting them again.

6. Cookies and Similar Technologies

Our website may use cookies and other storage or access technologies to provide functionality, understand how our website is used, remember preferences and, where applicable, measure or personalise advertising.

These technologies may include:

• strictly necessary technologies;
• functionality technologies;
• analytics technologies; and
• advertising or marketing technologies.

Some technologies are necessary for the operation of our website and do not require consent. Where consent is required by law, we will ask for your permission before using the relevant technology.

You can manage or change your choices using the cookie controls provided on our website.

Further information about the technologies we use, their purposes and their duration should be provided in our Cookie Policy and/or cookie preference centre.

7. Sharing Your Personal Data

We do not sell your personal information.

We may share personal information where necessary with trusted third parties, including:

• ticketing and booking providers;
• payment processors;
• website and hosting providers;
• IT and cloud service providers;
• email and marketing platforms;
• analytics providers;
• advertising platforms, where permitted;
• venues hosting our events;
• event production and operational partners;
• security, medical or safety providers where necessary;
• professional advisers including accountants, insurers and legal advisers; and
• government authorities, regulators, law enforcement agencies or courts where required by law.

Third-party service providers acting on our behalf are only permitted to process personal information for the purposes for which it has been provided and subject to appropriate contractual and security arrangements.

8. Event Venues and Partners

Some Parallux events are delivered in partnership with venues or other organisations. Where necessary for the organisation or delivery of an event, information may be shared with the relevant venue or event partner.

In some circumstances, another organisation may process information as an independent data controller. Where this occurs, their own privacy policy will apply to their processing of that information.

We will only share information where there is an appropriate reason to do so.

9. International Transfers

Some of the organisations that provide technology, ticketing, payment, marketing, analytics or cloud services to us may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable UK data protection law. This may include relying on:

• UK adequacy regulations;
• approved contractual safeguards such as the UK International Data Transfer Agreement or UK Addendum; or
• another lawful transfer mechanism.

Further information about safeguards applying to a particular transfer can be requested by contacting us.

10. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to comply with legal, accounting, tax, insurance or reporting obligations and to resolve disputes.

Retention periods vary depending upon the type of information and why it is held. For example:

• booking and transaction information may be retained for the period required for accounting, tax, legal and contractual purposes;
• customer service correspondence will be retained for a reasonable period following resolution of the enquiry;
• marketing information may be retained while you remain subscribed or until it is no longer required for the relevant marketing purpose; and
• technical and analytics information will be retained in accordance with our applicable system, analytics and cookie settings.

When personal information is no longer required, we will securely delete or anonymise it where appropriate.

11. How We Protect Your Information

We use appropriate technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Access to personal information is restricted to employees, contractors and service providers who reasonably require access for authorised business purposes.

Although we take appropriate precautions, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

12. Your Data Protection Rights

Depending on the circumstances and the lawful basis on which we process your information, you may have the right to:

• access the personal information we hold about you;
• rectify information that is inaccurate or incomplete;
• request erasure of your personal information;
• request restriction of processing;
• object to certain processing, including processing for direct marketing;
• request data portability in certain circumstances; and
• withdraw consent at any time where we rely upon consent.

These rights are subject to certain legal conditions and exemptions.

Your right to object to direct marketing

You have the right to object at any time to the use of your personal information for direct marketing purposes. If you exercise this right, we will stop using your information for that purpose.

To exercise any of your rights, please contact us using the contact details at the beginning of this Privacy Policy. We may need to verify your identity before responding to certain requests.

13. Complaints

If you have concerns about how we use your personal information, we would appreciate the opportunity to address them directly.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator. Information about making a complaint is available at ico.org.uk.

14. Automated Decision-Making

We do not currently use personal information to make decisions about individuals based solely on automated processing where those decisions produce legal or similarly significant effects.

If this changes, we will update this Privacy Policy and provide the information required by applicable data protection law.

15. Children's Personal Data

Our events may be attended by children, but ticket purchases and online bookings should normally be made by an adult.

We do not intentionally use children's personal information for marketing without an appropriate lawful basis.

If we become aware that personal information relating to a child has been collected in circumstances where additional consent or safeguards are required, we will take appropriate action.

16. Third-Party Websites

Our website may contain links to websites, ticketing systems or services operated by third parties.

We are not responsible for the privacy practices of independent third-party websites. We recommend reviewing the relevant organisation's privacy information before providing personal data to them.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, our website, our services or applicable law.

The latest version will be published on our website and the date at the top of this policy will be updated where appropriate.

18. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights, or have a concern about the way your personal information is being used, please contact: